PROJECT: PROCESS POSTERS
DURATION: 3 to 4 sessions
TEAMS: groups of 3
KEY CONCEPTS: process, color scheme, color contrast/ harmony
MATERIALS:
´ paint
´ bristol board (one per team)
´ sketchbooks/ looseleaf for sketches
´ paintbrushes
´ black markers
FEATURED ARTISTS
o Biscuits Champagne: Lefevre-Utile (1896)
o Moet & Chandon: White Star Champagne (1899)
o Tournée du Chat Noir (1896)
´ Google
o Jeans ad
o Buffalo david bitton ad
o Diesel ad
o Troupe de Mlle Eglantine (1895)
STEPS
1. Exploration AT THE COMPUTER LAB
Part 1: Remember the process you go through to finish a project. You start with research, then make sketches, create a composite sketch and/or a final image, then explain your theme and add a justification. Think of what every step means and how you could best explain it to someone who doesn’t know. What method would you use? Think about posters: what’s their purpose? Look at the posters in the FEATURED ARTISTS section and determine what they advertise and how they do it. What kind of information can you find on the poster? What’s the difference between each poster? What elements come back in each of them?
Part 2: You’ll need to get in teams of 2 or 3 to create a poster about the process for making a project and for drawing/painting. You’ll be given one of these themes to work from:
CREATIVE PROCESS
-research
-sketch
-composite
-final
-theme
-justification
DRAWING/PAINTING PROCESS
-contour
-linework
-shading
-perspective
-planes
You’ll need to create 3 sketches of your poster before you move on to the next step. Make sure each of your sketches has at least: one title, one image, and a bit of text that explains your title and your image. Experiment with different sizes, fonts, and vary the placement of all your elements to figure out which is the most efficient and interesting layout. Take a look at the RUBRIC to make sure you have every element you need to get an awesome grade.
NOTE: you’ll have to hand in at least one sketch including your “script” (accompanying text) at the end of this class.
2. Final work
Part 1: You’ll have to create a color scheme as a team. Make sure to start by making a complete color wheel with the primary colors and the secondary colors. Then, paint one main contrast plus one main harmony that you will be using for your poster. Think about the colors you are using: contrasting colors lead the eye to focus on certain elements (ex: a pumpkin in the dark night), while harmonies create a pleasant theme to link all elements together.
Part 2: Start your final work by sketching lightly (don’t press hard!!!) on your Bristol board. Once you have your basic shapes down, start by painting the solid shapes. Once dry, then add the shading, linework and all extra details with a smaller brush or opaque marker.
JUSTIFICATION:
This will be done as a 1 page written assignment or sketchbook page. You can write it by hand as long as I can read it properly, otherwise, I suggest typing it. Note that you will get more points if you answer the question and explain WHY. The following questions will have to be answered:
´ Auto evaluation (how did you do? How could you improve? What grade would you give yourself?)
´ Peer evaluation (how did your partners do? How could they improve? What grade would you give them?)
´ How did you work as a team? What was your team tactic? (ex: task distribution, all together, emphasis on specialties, etc.)
´ What should working as a team ideally mean? Give at least one example.
RUBRIC
| ARTWORKS: | |
| 3 sketches including text | /10 |
| Color wheel, with 1 contrast and 1 harmony | /10 |
| poster has title and accompanying text | /10 |
| poster has minimum one image that explains the subject | /10 |
| Final poster uses clear color scheme | /10 |
| effort obvious (meaning: no laziness in painting, clean, clear text and image, interesting layout) | /50 |
| JUSTIFICATION: | |
| Auto evaluation describes your (the student) overall performance including notes for improvement | /30 |
| Peer evaluation describes overall performance of teammates including notes for improvement | /30 |
| Explains the team tactic (ex: task distribution, all together, emphasis on individual qualities, etc.) | /20 |
| Definition of the ideal team | /20 |